Blogs and WordPress

January 3, 2013

Blogs & WordPress

Blogs are a fantastic way to engage readers, provide knowledge, and a way to assert yourself as an industry leader.  Free blog platforms are available through Google and WordPress among others.  Both have user friendly templates and can be set up in an afternoon.  They offer a variety of free tools and applications to make sure that your blog is fully customizable.

Blogs are a proven way to make money.  While most bloggers started out as looking for a venue to air their thoughts, grievances and share ideas, blogs have since turned into money generating machines.  Blogs with high, unique visitor counts are able to generate revenue through a variety of mediums including advertising revenue and affiliate programs. Before you can make money online your blog needs to be something that attracts readers.

Here are some tips to make your blog stand out:

  1. Content:  Keep the content fresh, relevant, and engaging. It is imperative that the information on your site be read easily and be valuable to the reader. If your blog talks about home décor and your post information on DYI projects, that is engaging. Posting information a recent movie is irrelevant and doesn’t serve the purpose of why a reader came to your blog to begin with.
  2. Layout:  WordPress and Google offer a variety of layouts to choose from.  You can pick a color scheme, template, and move pieces around inside of it.  Some offer more customization than others and if you want a custom blog you can pay a designer to build one for you.  Pick a layout that keeps your contact information and key message front and center.
  3. Follow Buttons:  Make sure that readers can follow your blog by placing follow buttons on your main page.
  4. Social Signals:  Connect readers with your company on Facebook, Twitter, Pinterest, LinkedIn and other social media sites by placing social signals throughout the blog.  This lets readers click the button (logo) of a social media site and start connecting with you right away.
  5. Videos: Make your blog stand out even more by uploading videos.  Share news, tips and other information that could be valuable to your reader.  These can be your videos or ones you found online.  Make sure they add credibility to your blog and brand.
  6. Guest Bloggers: Accepting submission from guest bloggers can help you add content with a fresh perspective to your blog.  Ask them to share their posts with their social network so that you can additional exposure.

If you select a WordPress blog there are a lot more feature available with their purchased product.  You can assign logins to different people and let them post directly, allowing multiple people to work on the blog while you maintain control over the blog itself. Additionally posts done on WordPress are pushed out through their network which helps you gain follower more quickly.

Whether you select WordPress or Blogger, create a plan prior to launching your brand. Your plan should include:

  1. What your blog is about.
  2. Who is your target audience?
  3. What information are you going to share?
  4. How often will you post?
  5. How will you share the content online (social media etc.)
  6. What are your readership goals?

Once your plan is in place, set up a free blog and get started.  As your readership grows begin looking at revenue generating options.  For more information on how to earn money from your blog contact us and we will be happy to help you.

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