Do You Have a New Website? Here Are some SEO Research Tips for Newbies

February 22, 2013

SEO Ranking

If you want to build a successful search engine optimization campaign, you are going to need to do something known as keyword research. The keywords you decide to target in your content is going to determine what type of visitors are ultimately going to be visiting your site. Also, the keywords you target is what is going to get you found in search engines. For instance, if you target the phrase “Dog collars,” your goal is for your website to show up whenever someone enters a search term that contains the keywords; “Dog collars.”

If you are running a new website, you’re already at a disadvantage. You won’t be able to implement a tool like Google Analytics to guide you when it comes to selecting your keywords. Therefore, you are going to have to start from scratch, but that’s okay, because I am going to help you.

Here are some SEO research tips for your new website:

1. You shouldn’t let the search volume for a keyword dictate whether or not you decide to target that keyword. Sure, a big keyword is going to get a slew of searches. Let’s say you want to target the keyword “marketing.” Well, you’re going to be targeting a search term that gets millions of hits per month. Therefore, it’s a very powerful keyword and if you were able to rank in the first place for that keyword, your company would get an amazing boost. However, the higher the search volume for a keyword, the more competition you are going to be up against. You will be competing against other websites and other SEO guys that have been doing this for a lot longer than you have. Therefore, your chances of ranking at the #1 position for that keyword are going to be very slim.

Also, just because a keyword has a lot of searches per month doesn’t mean that it should become your biggest priority to target that keyword. Think about what you’re marketing and what other keywords you could target instead of simply “marketing.” You may find that there are other terms out there that are related, but they do not have anywhere near the amount of competition for them.

 2. Longtail keywords are a great option, especially for new websites. It’s true that longtail keywords aren’t going to get you as much traffic as other keywords, but it will definitely be more quality traffic. Also, targeting longtail keywords is a great way to build your trust with the search engines while it’s still new.

3. You should use different keywords for different pages. For instance, let’s say you have a website for dog collars. Now, if you have a page for dog accessories, you will want to target keywords that are related to those accessories and now the same ones, we’ll say, you would target on the home page of your website.

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